The user can then choose from around 30 other languages, such as Italian, Swedish or Chinese. But the choice increases significantly if English is selected as the source language. Using German as the source language, English, Spanish or French can be learned. Which languages the user can learn depends on the source language. In addition, the optional Duolingo subscription “Duolingo Plus” can be taken out, which can then be used without advertising. Since 2017, advertising has been displayed after each lesson in the free Duolingo version. Some of these translations were then sold to finance the project. The trainees translate texts from one language to the other through their answers. In the initial phase of the company, users playfully provided a service in return while learning a language. The unusual business model of the Duolingo learning platform In 20, the Duolingo app was the most downloaded app on Google Play in the Education category. In addition, it won the Crunchie Award in the category “Best Education Startup”. For example, Duolingo received around 45 million dollars from Google Capital in 2016.ĭuolingo has also won numerous awards: in 2013, the Duolingo app was voted iPhone App of the Year. The popularity of the app also makes the company interesting for investors. This makes the foreign language app Duolingo the most popular app for learning languages online. In 2019, Duolingo had over 170 employees and more than 300 million users. Learn unlimited languages with the Duolingo subscription Today, the company is based in Pittsburgh, not far from its founding site, Carnegie Mellon University. The Project Duolingo was founded in Pittsburgh by Luis von Ahn and Severin Hacker, both of whom hold doctorates in computer science. The Duolingo subscription is the paid plus version. The aim of the platform is to make further education possible for everyone. Product costs: Freemium 0€/month or as Duolingo Subscription Plus $6.99/monthĭuolingo is a freemium online service for language courses.

Offering structure: Online language learning service.

Free duolingo plus